Yarra Valley Pinot Noir

This wine bottle label effectively uses the typographic element hierarchy. At a brief glance, one can tell that it's a 2009 Red Wine. Then with closer analysis, one can observe the many different pieces of information that forms the humorous idea of the brand. That it's Australian, totally rad, enjoy it.

The stacking method, as well as the variation in typeface and typeface that the designer of the label used for the copy in a way creates layers of interest for the reader. Although we're discouraged against using two or more typefaces in a layout this label successfully uses the three different typefaces in a way that they compliment each other without competing for the attention of the viewer.