Fail Harder

This post is somewhat related to typography but in a sense, not really. While watching a documentary called- Art&Copy, a documentary about advertising and the creative revolution of the 1960's there was a part in the movie where the crew visited Wieden + Kennedy's Portland, Oregon Offices.

Wieden + Kennedy is a very well known advertising company that's long list of clients includes: Nike and Oldspice.

While Dan Wieden, one of the founders of the company, gave a tour of the office in the documentary he talked about a wall that was decorated completely with pushpins. The pushpins in the wall spelled out "Fail Harder"-according to Wieden, "You're only good to me after you've made three tremendous mistakes." "Fail Harder," implies that Wieden wants to stress the importance of making mistakes during the creative process so his employees can learn from them and better improve their work.

The wall took 361 hours to complete and over 100,000 pushpins. I have included a video of the process.



Here are some photos of the wall: