This post isn't really related to typography, but I think the most recent Volkswagen print advertisements for their new vehicle-the Polo is pure advertising genius. The strategy in the campaign was to target people looking to sell their car.
Volkswagen then published a double sided print advertisement where you could cut out the side that said for sale and it has a space for your price and contact information and on the back there's an image of the Polo-the car that the viewer has already decided they want to get because they exerted the energy of cutting the ad out and pasting it on the inside of their car.
Volkswagen in turn, transformed every car-non Volkswagen cars included, in to a piece of ad space.
In terms of typography, the for sale portion of the advertisement featured a sans serif typeface for easy readability from long distances and to catch the attention of the viewer. The simple and minimalistic spread for the for sale portion also aided in getting the idea across.
I think it was a good idea to not include any other information about Volkswagen on the for sale portion because it would take away from the validity of the sign and in turn do the opposite of the purpose of the sign-not sell the car.
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