An interesting approach to social networking

This series of advertisements took contemporary elements (social networking websites) and created advertisements that reflect how advertising agencies in the 1950's and 1960's would interpret the idea of communicating through technology. I think it's interesting how contemporary print ads are more concerned with communicating a concept in a minimalist manner.

Back before the creative revolution, the advertiser assumed the viewer would stay on a page an observe a print ad for more than a minute at a time-this idea reflects itself in how large the bodies of copy were that were featured on the print ad.

Currently, advertisers know through research that they need to be quick, clear, and concise with the copy that they feature. It has to capture the viewer's attention-and do it quickly.

From an aesthetic point of view, print advertisements from the 1950's often featured more than two types of typefaces. One usually being decorative or script like and the other being a serif. There was also no apparent use of a grid which manifested itself in the stacking arrangement of the copy. This can be seen in the ad above.

I also noticed the depiction of how technology like videochatting. These advertisements were really well done and well researched because they reflect the interpretations of typographic style and technology from that decade in which it attempts to mimic.