Annotated Bibliography

Annotated Bibliography

Websites

1. Kulba, Bryan. “Karl Gerstner and Design Programmes,”
I am including this article written about the Karl Gerstner’s grid theory and design programs because I quoted it in project one on my slide for Karl Gerstner. It was very insightful and helped me better understand why he overlayed more than one grid in a layout.

2. “Biography of Wes Wilson”
This brief piece of writing on Wes Wilson’s website gave me more insight in to his life and early development. It also talked about his influences. I used this information in my presentation for project one when I talked about him and his designs.

3. “About Milton Glaser”
Milton Glaser was a very popular graphic designer for corporate companies. I used this short biography to talk about him in one of my slides for project one. It talked mostly about his education and his achievements.

4. “About Herb Lubalin”
I also visited his website to get more background information on his life. I included the information I learned about him in a few slides I designed for project one as well.

5. Hoff, Brian. “10 Common Typography Mistakes
This article helped me better understand typographic rules that we were learning about in class. It gives the top ten common typographic mistakes and ways to fix them. I also used it in project number two to help me with formatting.

6. Bowley, Mark. “A 20 Minute Intro to Typography Basics,”
This article helped me with project number two with just giving me more rules and tips to help me format my poster better. The article was called “A 20 Minute Intro to Typography Basics” which it actually introduced me to more elements to be aware of in my layouts.

7. “Typesetting and paste-up, 1970” Daily Titan
I found this article while doing research on printing methods for my presentation on a certain decade for project one. This article includes photos of the Cal State Fullerton’s newspaper organization putting together a publication and showing their printing methods during the 1970’s.

8. Chamberlain, Iris. “Communicating with Typography”
The article, “Communicating with Typography” helped me with designing and planning out my layout for project number three. It was a more in depth version of the article about a twenty minute introduction to typography.

Books


9. Text on Type: Critical Writings on Typography-“Univers: A New Sans Serif Type By Adrian Frutiger by Emil Ruder (1959)
I used information from this chapter or essay from the book Text on Type for my slides on Emil Ruder and Univers for project number one. I also used this text in helping me compile what copy I would include in my advertisement for the typeface Univers-for project number two.

10. Drucker, Johanna, and Emily McVarish. Graphic Design History: a Critical Guide. Upper Saddle River, NJ: Pearson Prentice Hall, 2009.
I used this book primarily for project one. I used it to get basic information about all movements and important people during the decade.

11. Eskilson, Stephen F. Graphic Design: a New History. New Haven: Yale UP, 2007.
I used this mostly for project number one as well. I used it for more information on movements and important people. I also used it for its images that I included in my presentation.

12. Heller, Steven, and Mirko Ili. Icons of Graphic Design. London: Thames & Hudson, 2008. Print.


This book had the nicest illustrations. I used it for images that I needed to demonstrate the work of the graphic designers I was discussing in my presentation for project one.

13. Hollis, Richard. Graphic Design a Concise History. London: Thames & Hudson, 1994. Print.
I used this small book just for clarifying ideas I got from other books. I used it primarily for project number one when looking up information on Saul Bass.

14. Wallis, Lawrence W. Modern Encyclopedia of Typefaces, 1960-90. New York: Van Nostrand Reinhold, 1990. Print.
This book I also used for project number one. It had no writing in it at all. It only included type specimens of popular typefaces from the 1960’s-1990’s. I used this book to include type specimens of the typefaces I was talking about in my presentation for project one.

15. Ellen Lupton. Thinking with Type. Princeton Architectural Press. 2004. Print.
I am citing this book because this book is what our whole course was centered around. Whenever I had any questions about something or needed inspiration I used this book to help me. I used it in projects one, two, and three.

An interesting approach to social networking

This series of advertisements took contemporary elements (social networking websites) and created advertisements that reflect how advertising agencies in the 1950's and 1960's would interpret the idea of communicating through technology. I think it's interesting how contemporary print ads are more concerned with communicating a concept in a minimalist manner.

Back before the creative revolution, the advertiser assumed the viewer would stay on a page an observe a print ad for more than a minute at a time-this idea reflects itself in how large the bodies of copy were that were featured on the print ad.

Currently, advertisers know through research that they need to be quick, clear, and concise with the copy that they feature. It has to capture the viewer's attention-and do it quickly.

From an aesthetic point of view, print advertisements from the 1950's often featured more than two types of typefaces. One usually being decorative or script like and the other being a serif. There was also no apparent use of a grid which manifested itself in the stacking arrangement of the copy. This can be seen in the ad above.

I also noticed the depiction of how technology like videochatting. These advertisements were really well done and well researched because they reflect the interpretations of typographic style and technology from that decade in which it attempts to mimic.